Project ·Rough cut
Notes from the timeline.
What we have learned cutting for creators and brands, written down so you can use it on your next video. Plain advice, no zoom transitions.
Source·first-three-seconds.mp4
Now in Source
The first three seconds decide everything else.
Most short videos lose people before the point arrives. Six ways to open that make stopping the scroll the obvious thing to do.
Project ·Bins
Every note, in one bin.
| The first three seconds decide everything else. | Short form | 04:15 | |
|---|---|---|---|
| J cuts and L cuts, the quiet reason good videos flow. | Long form | 04:44 | |
| Captions people actually read. | Captions | 04:13 | |
| One edit, every aspect ratio. | Delivery and handover | 04:18 | |
| Send footage like you want it back tomorrow. | Delivery and handover | 04:22 |
Nothing in this bin yet.
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